Iโ€™m a Product Marketing Manager, Manager to Content-Creators, and Owner of two stores, based out of Gangnam-Gu, South Korea and Orange County, CA.

Hello,

Marketing & management enthusiast with 8+ years across the B2B and B2C lifecycle.

I enjoy the dynamic relations and embrace challenges that are solved with data and collaboration. I excel in market research and go-to-market execution, with domain knowledge in entertainment, social media, merchandising, manufacturing, and electronics across the U.S. and Asia.

I build commerce, branding, and consulting strategies across architecture, film, CPG, and corporate bonds. I manage talent and creators and run responsible, accountable multichannel media, tying brand deals to data for inclusive, sustainable growth and healthier work-life balance. I deploy automation and marketing software, have two e-commerce stores, reduce costs, lift ROI, and keep the human element in every interaction.

์ €์˜ ํ•œ๊ตญ์–ด๋ฅผ ์‚ฌ์šฉํ•˜๋Š” ํŒŒํŠธ๋„ˆ์™€ ํด๋ผ์ด์–ธํŠธ ์—ฌ๋Ÿฌ๋ถ„, ์ €ํฌ๋Š” ๊ฐ™์€ ์ ‘๊ทผ ๋ฐฉ์‹์„ ๋‹ด์•„๋ƒ…๋‹ˆ๋‹ค~

์ปค๋จธ์Šค, ๋ธŒ๋žœ๋”ฉ, ์ปจ์„คํŒ…์„ ํ†ตํ•ด ์†”๋ฃจ์…˜์„ ์ œ๊ณตํ•˜๊ณ  ์ „๋žต์„ ์ œ์‹œํ•ฉ๋‹ˆ๋‹ค. ๊ธฐํšŒ๋ฅผ ๋ณด๋Š” ๋ˆˆ. ์ €๋Š” ๊ฑด์ถ•, ์˜ํ™”, CPG, ํšŒ์‚ฌ์ฑ„ ๋“ฑ ๋‹ค์–‘ํ•œ ์‚ฐ์—… ๋ถ„์•ผ์—์„œ ์ผํ•˜๊ณ  ์žˆ์Šต๋‹ˆ๋‹ค. ํ˜„์žฌ ๋‹ค์–‘ํ•œ ํ”Œ๋žซํผ์—์„œ ์ธ์žฌ์™€ ์ฝ˜ํ…์ธ  ํฌ๋ฆฌ์—์ดํ„ฐ๋ฅผ ๊ด€๋ฆฌํ•˜๊ณ  ์žˆ์œผ๋ฉฐ, ์—ฌ๋Ÿฌ ์ฑ„๋„์— ๊ฑธ์ณ ์ฑ…์ž„๊ฐ ์žˆ๊ณ  ์ฑ…์ž„๊ฐ ์žˆ๋Š” ๋ฏธ๋””์–ด๋ฅผ ์กฐ์งํ•˜๋Š” ๊ฒƒ์ด ๋ชฉํ‘œ์ž…๋‹ˆ๋‹ค. ์ €๋Š” ๋ธŒ๋žœ๋“œ ๊ฑฐ๋ž˜์™€ ๋ฐ์ดํ„ฐ ๊ธฐ๋ฐ˜ ์ง€ํ‘œ๋ฅผ ์—ฐ๊ฒฐํ•จ์œผ๋กœ์จ ๋ธŒ๋žœ๋“œ์™€ ๊ธฐ์—…์ด ๊ฑด๊ฐ•ํ•œ ์ผ๊ณผ ์‚ถ์˜ ๊ท ํ˜•์„ ํ™•์žฅํ•˜๊ณ  ์œ ์ง€ํ•  ์ˆ˜ ์žˆ๋Š” ํฌ๊ด„์ ์ธ ๊ณต๊ฐ„์„ ๋งŒ๋“œ๋Š” ๊ฒƒ์„ ๋ชฉํ‘œ๋กœ ํ•ฉ๋‹ˆ๋‹ค. ๋˜ํ•œ ์ €๋Š” ์ž๋™ํ™”์— ํƒ์›”ํ•˜๋ฉฐ ๋งˆ์ผ€ํŒ… ๋ฐ ๊ด€๋ฆฌ ์šด์˜์— ๋„์›€์ด ๋˜๋Š” ๋งˆ์ผ€ํŒ… ์†Œํ”„ํŠธ์›จ์–ด ์†”๋ฃจ์…˜์„ ์†Œ๊ฐœํ•ฉ๋‹ˆ๋‹ค. ํ•œํŽธ์œผ๋กœ๋Š” ์šด์˜ ๋น„์šฉ์„ ์ ˆ๊ฐํ•˜๊ณ  ๊ฐ ๋งˆ์ผ€ํŒ… ์บ ํŽ˜์ธ์˜ ROI๋ฅผ ๊ทน๋Œ€ํ™”ํ•˜๋Š” ๋™์‹œ์— ์ „์ž์ƒ๊ฑฐ๋ž˜ ๋งค์žฅ ๋‘ ๊ณณ์˜ ์žฌ๊ณ ๋ฅผ ๊ด€๋ฆฌํ•ฉ๋‹ˆ๋‹ค. ๋‚˜๋Š” ์†Œ๋น„์ž ๊ด€๊ณ„์— ์ ๊ทน์ ์œผ๋กœ ์ฐธ์—ฌํ•˜๊ณ  ๋น„์ฆˆ๋‹ˆ์Šค์˜ "์ธ๊ฐ„์  ์š”์†Œ"๋ฅผ ์œ ์ง€ํ•˜๊ธฐ ์œ„ํ•ด ๋„๊ตฌ๋ฅผ ํ™œ์šฉํ•ฉ๋‹ˆ๋‹ค~

In addition to my professional career, I am proactive in learning as much as I can to be a value add. This includes several programs, including:

  • Software Product Management, from the University of Alberta

  • Googleโ€™s Digital E-commerce and Marketing, Project Management, & Project Planning

  • Meta's Marketing Analytics

  • Intuitโ€™s Accounting Program & more

โ‡ฉ


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Experience

-Testimonials-

โ€œHaving Phillip be a part of Non Fungible Films has infinitely helped keep our community of film enthusiasts, entrepreneurs, and fans engaged, informed, and connected. His contributions have greatly enhanced the overall experience and value of our community.โ€
— Cameron Moulรจne (Actor & CEO, NFF)
โ€œWhen my business was struggling, Phillip stepped in to assist with our marketing. Rather than taking control, he gave good guidance and expertise, helping myself and our team to better understand the process of building a strong and impactful brand. โ€
— Soobin Han (Founder of CompanyCompany.kr)
โ€œIโ€™ve known Phillip Joo for over 10 years. Heโ€™s competitive and curious which is something I admire in a person. Good manners and an honest character are also important qualities that Phillip possessesโ€
— Ali Roushanzamir (CEO of Birch Capital)
โ€œOut of all the agencies to dm me Phil is the most committed to my vision by far. His work ethic in every deal raised the bar for my brand. We spent 2 hours breaking down contracts and setting up my deck. Always following through.โ€
— Food Blogger & Instagram Content Creator (Combined 44k Followers)
โ€œPhillip Joo has been apart of our Community, Security, Online Management team. Heโ€™s a hard worker, full of personality, and busting with innovative ideas. It was a pleasure to have you working with us at CGM Management!โ€
— Raygan King (Co-Founder, CGM-Management)
โ€œI was impressed by your entrepreneurial characteristics and initiative, best of luck to youโ€
— Gary Parr (Senior Managing Director, Apollo Global Management)
โ€œPhillip was exceptionally helpful when Medipines transitioned from a Respiratory Monitor to a CardioPulmonary Diagnostic Support Tool. He stayed behind on many occasions and handled our marketing to achieve leads and GTM collateralโ€
— Steve Lee (Founder & CEO of Medipines)
โ€œI was nearing the point of quitting content bc of my mental health. Finally meeting you and structuring my schedule and partnerships did a number on my productivity. Super grateful!!โ€
— Youtuber & TikTok Influencer (Combined 3.3 Million Subscribers)
โ€œPhillip is a true walking encyclopedia! His breadth of knowledge is truly impressive, and he is always willing to share it with others. When he joined our board, we were interested in the wealth of experience and insight he brought with him. โ€
— Heather Rae Doyle (Founder, CoinQueens)

โ€œMy marketing philosophy is โ€˜human-centeredโ€™ and pragmatic. I balance attention to details with truth-seeking data, partnering with stakeholders to design workflows that serve any organizational goals. I am committed to ongoing evaluation of new methodologies, regularly checking in to ensure its effectiveness for the end product and in-house team.

I believe in being flexible and adaptable in order to find the approach that works best for the unique needs of each project and teamโ€

Marketing Philosophy


Management Philosophy


โ€œEffective management balances strategy and agile decision-making with a human touch. I set a comprehensive visions and attainable goals, then adapt as conditions change. I prioritize clear communication and collaboration, aiming to furbish any disconnect between end-users and internal-teams.

By fostering transparency, inclusion, and ownership, results and continuous improvements in performance always followโ€