I’m a Product Marketing Manager, Manager to Content-Creators, and Owner of two stores, based out of Gangnam-Gu, South Korea and Orange County, CA.
Hello,
Marketing & management enthusiast with 8+ years across the B2B and B2C lifecycle.
I enjoy the dynamic relations and embrace challenges that are solved with data and collaboration. I excel in market research and go-to-market execution, with domain knowledge in entertainment, social media, merchandising, manufacturing, and electronics across the U.S. and Asia.
I build commerce, branding, and consulting strategies across architecture, film, CPG, and corporate bonds. I manage talent and creators and run responsible, accountable multichannel media, tying brand deals to data for inclusive, sustainable growth and healthier work-life balance. I deploy automation and marketing software, have two e-commerce stores, reduce costs, lift ROI, and keep the human element in every interaction.
저의 한국어를 사용하는 파트너와 클라이언트 여러분, 저희는 같은 접근 방식을 담아냅니다~
커머스, 브랜딩, 컨설팅을 통해 솔루션을 제공하고 전략을 제시합니다. 기회를 보는 눈. 저는 건축, 영화, CPG, 회사채 등 다양한 산업 분야에서 일하고 있습니다. 현재 다양한 플랫폼에서 인재와 콘텐츠 크리에이터를 관리하고 있으며, 여러 채널에 걸쳐 책임감 있고 책임감 있는 미디어를 조직하는 것이 목표입니다. 저는 브랜드 거래와 데이터 기반 지표를 연결함으로써 브랜드와 기업이 건강한 일과 삶의 균형을 확장하고 유지할 수 있는 포괄적인 공간을 만드는 것을 목표로 합니다. 또한 저는 자동화에 탁월하며 마케팅 및 관리 운영에 도움이 되는 마케팅 소프트웨어 솔루션을 소개합니다. 한편으로는 운영 비용을 절감하고 각 마케팅 캠페인의 ROI를 극대화하는 동시에 전자상거래 매장 두 곳의 재고를 관리합니다. 나는 소비자 관계에 적극적으로 참여하고 비즈니스의 "인간적 요소"를 유지하기 위해 도구를 활용합니다~
In addition to my professional career, I am proactive in learning as much as I can to be a value add. This includes several programs, including:
Software Product Management, from the University of Alberta
Google’s Digital E-commerce and Marketing, Project Management, & Project Planning
Meta's Marketing Analytics
Intuit’s Accounting Program & more
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-Testimonials-
“Having Phillip be a part of Non Fungible Films has infinitely helped keep our community of film enthusiasts, entrepreneurs, and fans engaged, informed, and connected. His contributions have greatly enhanced the overall experience and value of our community.”
“When my business was struggling, Phillip stepped in to assist with our marketing. Rather than taking control, he gave good guidance and expertise, helping myself and our team to better understand the process of building a strong and impactful brand. ”
“I’ve known Phillip Joo for over 10 years. He’s competitive and curious which is something I admire in a person. Good manners and an honest character are also important qualities that Phillip possesses”
“Out of all the agencies to dm me Phil is the most committed to my vision by far. His work ethic in every deal raised the bar for my brand. We spent 2 hours breaking down contracts and setting up my deck. Always following through.”
“Phillip Joo has been apart of our Community, Security, Online Management team. He’s a hard worker, full of personality, and busting with innovative ideas. It was a pleasure to have you working with us at CGM Management!”
“I was impressed by your entrepreneurial characteristics and initiative, best of luck to you”
“Phillip was exceptionally helpful when Medipines transitioned from a Respiratory Monitor to a CardioPulmonary Diagnostic Support Tool. He stayed behind on many occasions and handled our marketing to achieve leads and GTM collateral”
“I was nearing the point of quitting content bc of my mental health. Finally meeting you and structuring my schedule and partnerships did a number on my productivity. Super grateful!!”
“Phillip is a true walking encyclopedia! His breadth of knowledge is truly impressive, and he is always willing to share it with others. When he joined our board, we were interested in the wealth of experience and insight he brought with him. ”
“My marketing philosophy is ‘human-centered’ and pragmatic. I balance attention to details with truth-seeking data, partnering with stakeholders to design workflows that serve any organizational goals. I am committed to ongoing evaluation of new methodologies, regularly checking in to ensure its effectiveness for the end product and in-house team.
I believe in being flexible and adaptable in order to find the approach that works best for the unique needs of each project and team”
Marketing Philosophy
Management Philosophy
“Effective management balances strategy and agile decision-making with a human touch. I set a comprehensive visions and attainable goals, then adapt as conditions change. I prioritize clear communication and collaboration, aiming to furbish any disconnect between end-users and internal-teams.
By fostering transparency, inclusion, and ownership, results and continuous improvements in performance always follow”