I manage a diverse range of content-creators on platforms ranging from Youtube to Instagram, setting the groundwork for personalities to scale their community and brand. I utilize The JooP Function for content creators; building brands, translating metrics, distilling contracts, and more. I handle the commercial elements such as management, merchandising, monetization, and maintaining relationships, allowing creators to focus on what they do best: creating and producing multimedia for an elevated audience experience.

Content Creators

Empowering individuals across various hobbies and backgrounds has always been a passion. My experience in influencer management, years ago, revealed a preference for collaborating with Content Creators. I found that leading with creativity over revenue figures, cultivated an environment that prioritizes organic content.

While enjoyments and innovation are at the forefront of our work, I integrate extensive market research and advanced analytics to ensure continuous improvements and adaptability. My job is to build a sustainable brand that resonates with audiences while achieving long-term profitability and consumer relevance.

Responsibilities

I maintain the highest level of confidentiality in managing talent, guaranteeing privacy and discretion in every aspect, including ‘NDAs’ (Non-disclosure Agreements) as well as ‘Privacy Training’. Safeguarding professional information and respecting boundaries in order to uphold a secure environment for creative expression is a factor that highly differentiates my management approach and the trust I build with clients.

Producing accountable and responsible content, I prioritize genuine long-term trust between partnerships, valuing sustained transparency and privacy. Hosting briefing and contracting sessions on incoming collaboration requests, with a focus on fostering sustained engagement through a shared dedication of high ethical standards and quality.

Partnerships

Influencers are pivotal in broadening a brand’s reach, elevating ROI, and maintaining authenticity within their marketing initiatives. Acknowledging the consumer preferences and radically changing attention spans, our well-established creators are adept at forging connections between brands and their core audience. My creative partners range from the United States to South Korea, with companies based globally. One of the highest performing channel stands a 3.3+ million subscribers and 400+ million lifetime views on Youtube, recently securing a sponsorship with SkillShare, FIJI Water, and more.

In collaboration across diverse industries, we’ve consistently delivered results that exceeded expectations. Devoted to the judicious use of budgeting and marshaling all resources, we offer customized recommendations. Our consultancy expands from blending authentic endorsements with cross promotional strategies to marshaling necessary budgets, engineered to mutually benefit results for both my clients as well as associated brands.